* The following reflects my experience as a Creative Director in both agency and freelance roles.
* I extend my thanks to the talented teams/individuals with whom I collaborated to bring these to life.
Hayu | Strategy & Creative Direction
Helping the biggest brand in reality TV cut through the noise and become known for more than just ‘that Kardashian show.’ Crafting a sassy, brand-relevant series of socials, OOH and targeted media - culminating in a prime-time global TV spot labelled Hayu Moments.
Grey Goose | Social Content & Direction
Creative Direction and execution of the Grey Goose ‘Live Like’ campaign. Using relatable drinking moments to drive social currency and emotional benefit for GG customers - culminating in a 2-month spike for the brand and increasing awareness and reach within the demo.
VDV | Design, Graphics & Branding
Helping the wonderfully talented CEO of VDV Search secure her place in the market with a personal and differentiating brand identity. Copy, graphic, digital and a simple package of marketing assets that had her competitor recruiters hot under the collar trying to keep up.
Snug | Concept & Direction
Simple, comedic and viral advertising to sell the ever-innovative Snug Sofa. Leveraging Chris Hughes’ love life woes to market the sofa ‘so comfy - you need a prenup.’ No rabbits were harmed in the making of this ad. Shout out to Nicky Cook for the video chops on this.
BMG Production Music | Direction, Animation & Creative Concept
I make music - so when BMG approached us about creating an ad to explain the ‘process behind the madness’ - I immediately knew how to take it. This animation illustrates the journey from brief to delivery, aligning with their global rebrand.
Yamaha | Creative Direction
Fuelled by my obsession with brands, pancakes & Dutch bitterballen - it was a pleasure to make some magic with the wonderful team at Yamaha, Amsterdam. Assembling a dream team of talent & production and whipping up a suite of campaign material for their apparel range. All in under a week - in the heart of Europe’s liveliest city.
CyT x Joy Wine x ASDA | Direction, Content & Creative Concept
Marketing CyT’s vibant new wine brand, Joy. Aimed at thirsty Gen Z’s new to the category against an ageing portfolio. This little snippet secured its spot in ASDA, won the Merchants Den award & netted an extra 200k marketing budget from the retailer. Sip just got real.
* Kudos & thanks to the following collaborators - Nicky Cook, James North, Carly Dunne, Dan Brookes, Jay George, Gemma Brown, Gen Lilley-Walsh, Michele Hartevelt, Richard Staplehurst, Annabelle Staff, Lauren du Mont, Ashleigh Giesler, Luke Jekyll, Jack Mather, Holly Phillips, Penny Lane, Laurence Howe, Alain Philippe.