* The following reflects my experience as a Creative Director & Strategist in both agency and freelance roles.
* I extend my thanks to the talented teams/individuals with whom I collaborated to bring these to life.
Ab InBev x Brutal Fruity Cider | Campaign Strategy & Creative Direction
Launching a Delicately Fruity, Brutally Refreshing cider to the UK market courtesy of the wonderful team at AbInBev. Aimed at a female audience of 25+ our strategy aimed at driving home moments of true authentic friendship.
We revamped a vintage bus turning it into the ‘Brutal Fruit Lounge’ - a safe space for women to socialise, build friendships and create moments of authentic connection - all with a drink in hand. The campaign delivered 350k samples across 5 week roadshow, enlisted Pixie Lott as a brand ambassador and kick-started the brands social media presence with pop-ups at Polo in the Park, Henley & Wembley Stadium during the Taylor Swift tour.
Vivacy | Brand Strategy & Video Production
I cut this brand launch trailer together for Paris based beauty experts Vivacy to launch their offering in the UK market. Scripted as a love letter to London - this was developed as the first slice of social communication to drive intrigue around the offering, followed by a full multi-channel campaign rollout campaign.
All3Media x Madonna | Branding
Designing key art for one of the most iconic entertainers on the planet, Madonna, was an incredible opportunity. Key art has always been a passion of mine, so crafting this piece of brand design for her upcoming documentary was an absolute career highlight.
Hayu | Strategy & Creative Direction
Helping the biggest brand in reality TV cut through the noise and become known for more than just ‘that Kardashian show.’ Crafting a sassy, brand-relevant series of socials, OOH and targeted media - culminating in a prime-time global TV spot labelled Hayu Moments.
Grey Goose | Social Content & Direction
Creative Direction and execution of the Grey Goose ‘Live Like’ campaign. Using relatable drinking moments to drive social currency and emotional benefit for GG customers - culminating in a 2-month spike for the brand and increasing awareness and reach within the demo.
VDV | Design, Graphics & Branding
Helping the wonderfully talented CEO of VDV Search secure her place in the market with a personal and differentiating brand identity. Copy, graphic, digital and a simple package of marketing assets that had her competitor recruiters hot under the collar trying to keep up.
Snug | Concept & Direction
Simple, comedic and viral advertising to sell the ever-innovative Snug Sofa. Leveraging Chris Hughes’ love life woes to market the sofa ‘so comfy - you need a prenup.’ No rabbits were harmed in the making of this ad. Shout out to Nicky Cook for the video chops on this.
BMG Production Music | Direction, Animation & Creative Concept
I make music - so when BMG approached us about creating an ad to explain the ‘process behind the madness’ - I immediately knew how to take it. This animation illustrates the journey from brief to delivery, aligning with their global rebrand.
Yamaha | Creative Direction
Fuelled by my obsession with brands, pancakes & Dutch bitterballen - it was a pleasure to make some magic with the wonderful team at Yamaha, Amsterdam. Assembling a dream team of talent & production and whipping up a suite of campaign material for their apparel range. All in under a week - in the heart of Europe’s liveliest city.
CyT x Joy Wine x ASDA | Direction, Content & Creative Concept
Marketing CyT’s vibant new wine brand, Joy. Aimed at thirsty Gen Z’s new to the category against an ageing portfolio. This little snippet secured its spot in ASDA, won the Merchants Den award & netted an extra 200k marketing budget from the retailer. Sip just got real.
* Kudos & thanks to the following collaborators - Nicky Cook, James North, Carly Dunne, Dan Brookes, Jay George, Gemma Brown, Gen Lilley-Walsh, Michele Hartevelt, Richard Staplehurst, Annabelle Staff, Lauren du Mont, Ashleigh Giesler, Luke Jekyll, Jack Mather, Holly Phillips, Penny Lane, Laurence Howe, Alain Philippe.